global corporation with activities on five continents, controlled by units that specialize in each region, in product development, purchasing and marketing support. the chain store campaign from Bata Peru, “Autumn-Winter 2011” collection, is made up of outdoor advertising: billboards, and Econ ads; in addition to Advertising at the Point of Sale (POS), in its 148 stores throughout the country.
fall/winter brings a lot of attraction for advertising. the concept of this campaign is based on a collection of autumn leaves that consolidate and strengthen the main idea of this season of the year. purple is a tone that transmits calm, delicacy, elegance and luxury. In addition, this color is associated with a low temperature feeling, within the cold color classification.
