this business concept that was born and became a reality, due to the high online demand in children’s textile. a new brand of high quality clothing: close, current, authentic and fun. addressed to children of ages two to thirteen.
Jacko Prada is a two-year-old Shih Tzu dog who is the inspiration for the brand. in the identity a palette of four colors are used, whose objective is to create a harmony with the different shades of fabrics, to strengthen the logo and its subsequent applications.
the main font is: Made Soulmaze. the concept of the brand is very playful, seeking to inspire with stories, anecdotes and all kinds of adventures; providing a positive and authentic message, this being the value addition that will capture the interest of parents.
