packaging is part of the marketing strategy that accompanies a business. considering themselves as the letter presentation of the product, it has to be original, creative, and impressive to capture the attention of the final consumer. in addition to motivating the purchase, it also works to differentiate itself from the rest of the competition.
in the Christmas campaign for the Litzy store chain (shoe stores), they opted for recycled materials and also for single ink printing, synonymous with profitability and sustainability (using the colors corporate red and white of the brand), achieving the objective of lowering costs and reaching a great ending presentation.
