the rebranding of the company Litzy, aimed to update the image of the consolidated brand in the Peruvian market. betting on a conceptual, minimalist and avant-garde, communication was at the height of big brands and international trends. investing efforts and more resources to obtain a excellent end product.
for the “Winter 2016” campaign, it was decided to have the presence of the Peruvian actress Vanessa Terkes, she’s recognized in many Spanish-speaking series. the place selected for the photo sessions was the district Lima de Barranco, known for its bohemian bars, narrow streets and beautiful mansions. neutral colors in earth tones, they created an enveloping and welcoming atmosphere for the concept of the season.
