brand of footwear and sporting goods belonging to the importing company Vulcabras-Azaleia from Brazil. it is currently the largest footwear group in Latin America, with 14,000 points of sale in Brazil and more than 3,000 in the world. offering shoes for all kinds of activities combining style and technology.
the structure of the campaign has different graphic supports such as: banners, illuminated signs, screens electronics and public transportation. the concept was to create a simple and effective message, showing two different representative angles of the shoes, in addition to the details of the sole with design, made with EVAMOVE technology.
