company founded within Peru, in the city of Arequipa, in the year 1821; includes different units of business such as automotive, oils and lubricants, industrial and post-sale. Peugeot 508, is a modern car of segment D, produced since the first half of 2011. whose manufacture is carried out currently in France (Mulhouse) and China (Wuhan).
this launch campaign seeks to make this car known to the market: providing concrete information and requires the characteristics of innovative design and high-level equipment. the right colors for this advertising are neutral tones: gray, dark blue, white and black; elegant, attractive and sober.
